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Industria and Edgeware Announce Strategic Technology Partnership

Companies to simplify management of On Demand Video with technology integration

March 9, 2008 -  

Industria, a leading IPTV solutions provider, and Edgeware, a technology leader in on-demand TV, have signed a partnership agreement that focuses on close technical cooperation between the companies. Under this agreement, both parties commit to closer cooperation on both technical levels and in the areas of sales and marketing.

Building on a clear vision of where the IPTV industry is headed, Edgeware and Industria aim to decrease the complexities of setting up service and building a reliable and scalable infrastructure.

Industria recently announced the launch of Zignal Cloud, whereby service providers are able to subscribe to the Zignal middleware solution as a service, thus lowering the total cost of ownership, decreasing technolo gical risk and allowing efforts to be focused on customer care and marketing. Now, through pre-integration with Zignal Cloud, service providers can reduce the time to market for on-demand TV services.

Thorsteinn Yngvi Gudmundsson, VP Product Development at Industria commented “We are truly excited to strengthen the relationship with Edgeware. Being able to offer service providers, who are running their operation on Zignal Cloud, pre-integrated access to the Edgeware solutions, creates clear a business value for them. And for the end user it ensures immediate availability of Time-shift TV, VoD and nPVR.”

Göran Appelquist, VP Business Development at Edgeware, commented: “Edgeware is pleased that the Orbit 2x on-demand server system is integrated with the innovative Zignal platform. We see a growing interest in rolling Time-shift TV services amongst service providers. With this joint partnership, we can offer an attractive solution.”

Currently Zignal Cloud is available by invitation only, but service providers can apply on the Industria website, www.industria.com, to be included in the program. Zignal Cloud will be commercially available in the third quarter of 2008.

About Industria

Industria’s mission is to make the TV viewing experience better for people. Zignal™ is Industria’s flagship product for realizing this mission. Zignal is an innovative software solution, which brings the full array of broadband TV services to the consumer. Through its company subsidiaries, Industria offers its customers project management and network services called Digital Living™, in order to build network infrastructure to achieve an advanced TV experience. Industria sells its products and services from the company online infrastructure to the global marketplace of service providers of all sizes. Customers are entertainment and telecommunication service providers, TV and cable operators, consumer electronics producers and real-estate developers. Industria was named by global monthly CNBC European Business as one of Europe’s Top 50 innovators in 2007 and was a winner of a 2006 Red Herring 100 Europe award. Industria, along with its customer FreeWire in the U.K., received the 2007 “best project by a newcomer” award by Global Telecoms Business, a Euromoney publication. For further information on Industria, visit www.industria.com.

About Edgeware

Edgeware is the leading supplier of revolutionary server systems for on-demand TV, providing unique technology with unmatched cost efficiency.
The distributed Orbit 2x server solution enables a unique possibility for service providers to easily integrate on-demand functionality within existing or new networks – minimizing CAPEX, OPEX and time to market. Orbit 2x offers a wide range of built-in functionality, including TV on-demand, video on-demand, time-shift TV, nPVR and ad insertion.
By combining solid-state flash memory and hardware accelerated streaming, Orbit 2x offers a radically different approach to server design, translating technology to unmatched customer value.
Edgeware's system solutions are chosen by leading service providers, ranging from hospitality to Tier 1 operators. Read more at www.edgeware.tv


Media contact

Industria Corporate Communication
+354 559-2000
media@industria.com

Edgeware AB
Stephen Hooley at Emmett & Smith,
+44 207 819 4800 , Stephen.Hooley@emmettandsmith.com

or

Maria Leding,
+46 703 580 751, maria.leding@edgeware.tv



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